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We’re a results driven, Chester based Facebook Ads Agency for B2C organisations. We specialise in helping service-based and local businesses get more customers, sales & ROI by using Facebook ads. Our scalable & fully measurable results Facebook advertising campaigns are designed & aligned to your business needs & goals, allowing you to hit your targets and grow your business. If you’re looking for more traffic, leads, customers, sales & ROI then schedule a no-obligation discovery call with us to discuss how our Facebook advertising services can help you.
Our 7-Step Facebook Ad Process
Our 7-step Facebook ad process is the foundation of all our Facebook ad campaigns. All 7-steps are required to build a successful campaign. Watch the videos to discover each step we employ to build a successful Facebook advertising campaign.
I’ve put together a series of short videos that cover the simple 7-step process that I use to get results and success from my Facebook ad campaigns.
And it works! ✅ Every ✅ Single ✅ Time
The 7 steps are…
➡ Customer & Market Research
➡ Creating An Irresistible Offer
➡ Landing Pages And Your Funnel
➡ Creating A Winning Facebook Ad
➡ Lead Notification
➡ Automated Follow Up Sequences
Step 1: Customer & Market Research
The first step in running a Facebook Ads Campaign is Market Research. Your entire campaign is built on the foundation of market research.
Without proper market research, your entire campaign will either fizzle out real quick or simply straight out the gate fails.
Every business owner I’ve spoken to who say that they tried Facebook Ads themselves and it didn’t work for them…
They didn’t complete any market research.
When I’m asked by other agency owners why their campaigns are not getting any clicks, leads, conversions or sales…
I immediately ask them about their market research. And it turns out, almost every single time they either didn’t do due diligence and complete proper market research or they’re completely ignoring the data they got 😲.
Now, Market research allows you to identify your ideal client.
You need to build a picture of your ideal client.
You need to know everything about them…
Once you’ve done this you can create an irresistible offer that alleviates their pain points that you’ve discovered, that solves the problem, that gives them what they really desire
Market research helps you create copy & creatives that resonate with your ideal client
It’s going to tell you what to say in follow up sequences,
it’s going to tell you what to ask and what to say when you speak to them.
So, market research is essential and is the foundation of a successful Facebook Ads Campaign.
And if you don’t do any market research…
your campaign is going to fail.
Step 2: Creating An Irresistible Facebook Ad Offer
You’ve completed your market research and analysed the data.
It’s now time to build out your offer for your Facebook Ad Campaign.
Now, your offer is going to be based on the market research data you collected.
So if you haven’t done your market research…
Go and do it before creating your offer!
Your offer needs to be a compelling offer…
It needs to be an irresistible offer.
And an irresistible offer should give more perceived value than what you’re asking for in exchange.
➡ should be what your ideal clients want
➡ should fix a common pain point
➡ should fulfil their expressed desire
And all of these things you were told by your ideal clients in the market research.
So put together a compelling offer…
✅ at the correct price point
✅ that fixes your ideal client’s pain point
✅ gives them what they want
✅ and what they desire.
Build your irresistible offer based on what your ideal client tells you they fear or want or desire in the market research.
Step 3: Landing Pages For Facebook Ad Campaigns
When your Facebook ad is clicked, you would normally send the user to 1 of 3 places to capture their details.
➡ a Facebook lead form
➡ a messenger bot
➡ or a landing page
In this short video, I’m going to quickly talk about landing pages.
Landing pages are still currently my default way of capturing name, email address & telephone number in exchange for whatever is being offered.
I use landing page software but you can also create a new page on your website specifically to be a landing page for your Facebook ad.
As a guideline, I don’t usually send ad traffic to a standard website page. There are situations when I will but typically I use specifically designed landing pages.
Now the most important thing about your landing page is to make sure that it’s 🌟 congruent 🌟 with your Facebook ad.
So above the fold…
✅ the headline
✅ the creative
✅ the copy
✅ and the offer
all need to be on point and have congruency with the ad.
If they’re not, then your landing page isn’t going to convert.
Another couple of tips to increase your conversions…
✅ have the call to action button above the fold
✅ and make sure that the landing page loads quickly
And that’s a quick guide to landing pages.😀
Step 4: How To Create A Winning Facebook Ad For A Local Service-Based Business
How to create a winning Facebook ad…
I’m going to be talking about creating a Facebook ad for a service or location-based business that has a serviceable zone around their location.
But before you can create your Facebook Ad you need to have at the very minimum…
✅ completed your market research
✅ created your irresistible offer
✅ created your landing page
So, your ad is split up into 3 main sections…
➡ the headline
➡ the creative
➡ and the copy
Your headline is going to be based on your offer. It needs to be short, sharp and punchy 👊
It needs to grab attention and help stop the scroll.
For your creative, you’re either going to use a video or an image. Now, whichever one you use, just like the offer, it needs to immediately catch attention and stop the scroll.
Videos work really well. Your video needs to either…
✅ or entertain the viewer.
If you don’t have the budget or time to make a video then an image will also work well.
Don’t ever use stock images. Your image should show your service, or show your product, even a team photo works well.
For your copy, you can use short or long copy but I find keeping it simple and using short copy for a local service based business always works best.
In your copy, you need to…
✅ call out your audience
✅ You need to ask a question based on their fears, their needs, their wants or their desires
✅ You need to state the offer
✅ You need to tell them what they need to do to claim the offer
and always make sure that your ad copy is congruent with the landing page copy.
So that’s the basics of creating a Facebook ad for a local service or location-based business.
Step 5: How To Use Facebook Ad Targeting To Get Results & Not Waste Your Money
There are several Facebook ad targeting strategies and I’m going to touch on a couple of them here…
Firstly, if you’re a local service-based business, you don’t need to do any complex targeting.
As a rule of thumb, initially target everyone within a 15 or 20-minute door to door radius of your business location.
This is because your ad copy is going to do all the targeting for you.
This means that you’re targeting people…
✅ who are within an easily drivable distance of your business location
✅ who are within your service zone
✅ and who will believe that you are their local go to business for the services that you provide
So, that’s all the initial targeting that you need do for a local service-based business.
Now, if you’re selling your service or products to a larger audience, for example, the whole of the UK, then you will start to use the other options such as interest-based targeting.
Now, your interest based targeting will have been discovered during the market research phase and by knowing your ideal client.
The interest-based targeting that will give you the best result is 🌟 targeting competitor pages 🌟
For example, If you were targeting the weight loss dieting niche, you would target specific interests such as…
➡ slimming world
➡ slim fast
➡ and weight watchers.
By doing this, Facebook will show your ad to people who have interacted with these pages.
You would not initially target people interested in “weight loss”.
This isn’t a competitors page or a brand page. It’s algorithm derived.
So it’s not necessarily people who’ve interacted with specific pages but rather people who Facebook think might be interested in weight loss.
You can also do negative interests. Which means that you can exclude people who are interested in certain things.
And you can also narrow down your targeting based on age or gender. Again, your market research will have given you the information on this.
And that is basic Facebook Ad targeting
Step 6: The Best Way To Get Notified About New Leads And Why You Should Follow Up
For many Facebook Ad campaigns, it’s important for you or a member of your staff to be notified as soon as someone opts in for your irresistible offer.
The reason for this is because you often need to call the lead back to make the sale.
These are highly qualified leads. They’ve been…
✅ identified by Facebook
✅ targeted by you
✅ read the ad
✅ clicked on the ad
✅ read the landing page
✅ said yes I’m interested in this offer
✅ entered their name, email and telephone number
✅ then clicked submit in order to qualify for the offer
And if you call them back within 15 minutes and use 🌟 my call follow up scripts 🌟, about 90% will sign up for whatever it is you’re offering.
this drops to below 20% if you leave it for an hour.
You see, having a conversation whilst your service or product is top of mind AND having the congruency between the ad, the landing page and your conversation is extremely important.
There are 3 main ways to get lead notifications…
➡ or an app
👉 Email is easy to set up. But people don’t check their email very often and therefore the time between the opt-in & the call back varies.
👉 Text messages require a bit more technical knowledge and you pay for each text message. But response rates are better because almost everyone checks their text messages. The text message will have the leads name and number. The number is clickable. You tap the number and call the lead immediately. Success rates are a lot higher with text messages than email.
👉 There are lead notification apps. They do cost a monthly fee but provide immediate notification on your smartphone, the front desk or the sales team smartphones. The app also provides reminders to call the lead until the lead is actually called. And on top of that, it provides a whole range of stats so you can tell who is and more importantly who is not calling the leads back quickly.
the money is in the follow-up 🤑
Step 7: Increase Conversions & Sales With Email & Text Message Automated Follow Up Sequences
This is the final step in my 7 step process that gets results for Facebook ad campaigns.
It’s an automated email and text follow up sequence that’s also known as…
✅ an indoctrination sequence
✅ or a soap opera sequence.
This can also be done using a bot if that’s how you initially captured their details.
Now, I tend to send up to 6 emails and 2 text messages.
The text messages are…
➡ a thank you message
➡ and then a reminder message about a week later.
For emails, I always send a thank you email and a welcome email. I use the rest of the sequence to build a bond between the business owner and the person who has given their details, as a reminder about the offer and often include an upsell with a relevant CTA.
Do this step correctly and you’ll increase your conversions, sales and more importantly, you will also increase your client retention rate! 🤑
Find What Our Facebook Marketing Services Can Do For You
If you’re serious about utilising the power of Facebook Ads to grow your business, then let’s have a 15-minutes chat about your goals, how you can develop an ROI, and if it makes sense to take some next steps.