This is the final step in my 7 step process that gets results for Facebook ad campaigns.
It’s an automated email and text follow up sequence that’s also known as…
✅ an indoctrination sequence
✅ or a soap opera sequence.
This can also be done using a bot if that’s how you initially captured their details.
Now, I tend to send up to 6 emails and 2 text messages.
The text messages are…
➡ a thank you message
➡ and then a reminder message about a week later.
For emails, I always send a thank you email and a welcome email. I use the rest of the sequence to build a bond between the business owner and the person who has given their details, as a reminder about the offer and often include an upsell with a relevant CTA.
Do this step correctly and you’ll increase your conversions, sales and more importantly, you will also increase your client retention rate! 🤑
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